CLIENT | Mis Soles
LOCATION | Mendoza, Argentina
DISCIPLINES | Label redesign, Brand analysis.
Mis Soles is a brand of artisanal products with roots in Mendoza, Argentina.
The company was founded by Alejandro Groezinger and Verónica Lopresti, a local couple specializing in the retail production of jams, liqueurs, olive oil, syrups, and preserves. They have chosen to keep their production methods homemade out of great respect for tradition.
OBJECTIVE
Alejandro and Verónica needed the public to desire purchasing their new line of artisanal liqueurs and to be recognized as a brand of quality, uniqueness, and iconic status.
CHALLENGE
The market they were trying to position themselves in was already saturated with much more persuasive competition. Additionally, the low-quality labels on their products did not reflect the values they sought to convey.
CREATIVE SOLUTION
The labels of the liqueurs were redesigned with an Art Nouveau style to make them more eye-catching and sophisticated. Vibrant colors were used to make them stand out on any shelf, and they were carefully illustrated to give them a unique personality.
Final artwork prepared for digital offset printing.
